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The New American Dream by Seth Godin

January 11, 2010

Seth Godin is a renowned author, marketing expert,  influential business blogger, and author of the new Linchpin: Are You Indispensable?  


Do you remember the old American dream?


It struck a chord with millions of people (in the United States and in the rest of the world, too.) Here’s how it goes:


        Keep your head down

        Follow instructions

        Show up on time

        Work hard

        Suck it up


…you will be rewarded.


As we’ve seen, that dream is over.


        The new American Dream, though, the one that markets around the world are embracing as fast as they can, is this:


        Be remarkable

        Be generous

        Create art

        Make judgment calls

        Connect people and ideas


…and we have no choice but to reward you.

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