The New American Dream by Seth Godin
Seth Godin is a renowned author, marketing expert, influential business blogger, and author of the new Linchpin: Are You Indispensable?
Do you remember the old American dream?
It struck a chord with millions of people (in the United States and in the rest of the world, too.) Here’s how it goes:
Keep your head down
Follow instructions
Show up on time
Work hard
Suck it up
…you will be rewarded.
As we’ve seen, that dream is over.
The new American Dream, though, the one that markets around the world are embracing as fast as they can, is this:
Be remarkable
Be generous
Create art
Make judgment calls
Connect people and ideas
…and we have no choice but to reward you.
